About Me

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I wasn't lying when I said I loved carbs.

Why Product Design?

With a background in illustration, teaching and hospitality it’s no surprise my three biggest passions are art, people and food.

As strong as these passions are (I really do love food) I ultimately found myself with an overwhelming desire to work within a field which allows me to push my creative thinking abilities in order to work with people, for people to create something which benefits and improves individuals lives: cue UX.

UX Practises:


  • Surveys

  • User Interviews

  • Usability Testing

  • Market Research

  • Contextual Inquiry

  • Competitive Analysis

  • Card Sorting


  • Affinity Mapping

  • Persona's

  • User Journey Map's

  • User Flow's

  • Storyboarding

  • Site Mapping

  • Information Architecture


  • Usability Testing

  • Sketching

  • Ideation

  • Design Studio's

  • UI and Visual Design

  • Branding

  • Style Guide

  • Wireframes


  • Prototyping

  • Presentation's

Most days you'll find me...

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Anything really. The weirder the better, the only thing I've tried that I refuse to eat again is sea cucumber. Think chewy raw garden slug.

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Moves! Especially at festivals- there ain't nothing quite like dancing in a field with your pals (and smelly strangers).

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Yoga- Hopefully better than what's shown above.

I used to teach it and occasionally still do, as it's helped me get through a lot in life.

In a past life I was an illustrator...

Check out some of my work below and this interview about my work here.

Like what ya see?
Drop me a message.